Discuss a specific aspect of two essays that had an impact on you Assignment

Discuss a specific aspect of two essays that had an impact on you - Assignment Example This expresses the form of lying to oneself in the sense that individuals tag along with what people think is right yet deep inside they have a different view. Ericsson encourages individuals need to stand for something or fall for anything. This phrase does describe the image presented by group thinking individuals fall for the mindset presented by a group blocking individual ideas. Ericsson explains that this form of lying combines other forms of lying such as ignoring facts omissions denial and selective memory (Ericsson, 2005). The essay salvation introduces us to a 13-year-old boy. The Christian description of salvation as presented by the boys’ aunt gives the boy the idea of what to expect in his salvation process (Hughes, 2003). The boy believes in this definition that he struggles in his process of finding salvation. The boy does not get the chance to find his own meaning of salvation he sticks to the definition, and experience presented by other people (Hughes, 2003). He lies about being saved to make his aunt and happy, but he is haunted deeply by this act. Lying does have consequences many times we lie and feel guilty. At some point, we have participated in-group thinking and most times we end up regretting actions done because of doing what other people suggest. It is true to say that lying does lead to

Marketing Plan for SBA in developing sounds for mobile games Assignment - 1

Marketing Plan for SBA in developing sounds for mobile games applications - Assignment Example The marketing options to support the diversification strategy are examined in some detail and particular attention is focussed on a promotional and communications strategy designed to build profile and relationships with key market players. These strategies include direct marketing, business-to-business advertising and media relations. SBA now wants to protect itself from the impact of a possible downturn in its core business by diversifying into a new market. It has identified the potentially lucrative mobile games market as a possible opportunity whereby it could create and market music/sound for application in such games. The purpose of this marketing plan is to assist the management committee in reaching a business decision on possible diversification by presenting a detailed and factual analysis of the market situation and by recommending strategies for exploiting any identified market opportunities. Whilst there is a wealth of information and market data on the mobile gaming industry per se there is a dearth of information and market data on the ‘sub market’ of music/ sound supply to this industry. Consequently it will be necessary for the management committee to authorise some primary research in this area to ensure that business decisions are taken on the basis of authenticated data. A mobile game is a video game played on a mobile device such as a mobile Phone or handheld computer. This does not include games played on Handheld video game systems such as PlayStation Portable and Nintendo DS are not classified as mobile gaming devices in the context of this plan. (Wikipedia, 2009) The mobile gaming market is growing steadily. The number of worldwide gamers has increased from about 55 million in 2005 to about 183 million in 2008. Global revenue from mobile gaming in 2008 was $6.9bn and is expected to grow to $18 billion by 2014 (Roberts, B. 2009). â€Å"Given